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Login Signup How Neuroscience and Decision-making Play a Major Role in Lead Gen Tom Shapiro…

Course

Take the course Activate and automate your customer acquisition channels. Take the course Why take the course? Learn the best practices to generate and nurture leads using a variety of channels. Keep up with the latest trends in lead generation and nurturing to grow your career opportunity. Add a recognized certification to your LinkedIn…

500 spam trigger words you should never use in your subject line

When it comes to writing a compelling subject line, you start to wonder what’s the appropriate words to use so that your email stands out in your contact’s inbox. You look for a sentence that should neither be too short nor too long, yet grabs readers attention. But this is not the entire case! There’s something even bigger that really impacts your email performance: “spam trigger words”.…

Marketing automation for ecommerce: 10 workflows to use

It’s no doubt that every ecommerce business has a lot of data to manage and organize: customer’s last purchase date, number of abandoned shopping carts, customers who have not engaged with your brand for more than 3 months, highly engaged contacts and the list goes on… It’s almost impossible to communicate with all of these customer groups manually. This is why marketing automation has…

10 digital marketing trends for 2019 you should know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers. Based on the digital marketing trends article…

Facebook just removed 18 outdated ad metrics: What’s next?

Facebook is getting a facelift. Well, at least its metrics are. On Wednesday, February 22, Facebook announced in an official blog post that it will begin removing ad metrics “that marketers have told us are redundant, outdated, not actionable or infrequently used.” They will be replacing these metrics with newer ones that they have labeled as “estimated” and/or “in development”. All these…

How to boost your business with Instagram stories

Back in 2016, Snapchat was the app on the tip of everyone’s tongue. However, in August of that year, Instagram launched a similar feature and titled it ‘stories.’ At first glance, Instagram’s stories seemed like a thinly veiled attempt to steal Snapchat’s users and market shares. Yet, while Instagram undeniably took cues from Snapchat’s success, the app has since elevated their stories and…

Five inbound marketing practices you should know

Inbound marketing has become the most effective way to maintain your customers, strengthen your brand image and increase return on investment. While there are many technics for inbound marketing  here are five practices that are proven to work wonders when properly implemented Create Great Content Blogging is the most critical aspect of inbound marketing. It is that first layer of trust…