VBOUT December product updates

With this end of 2016 release, we rock the party with 4 major updates. Here is a quick rundown of this fiesta: 1. Launch of our new MARKETING JOURNEY BUILDER As we aim to make marketing automation for everyone, we are proud to announce the release of our new drag and drop marketing journey builder. Take advantage of our automation guides, curated by top marketing experts, and ready to…

5 a/b testing tactics that improve your email campaign performance

A/B testing has become a critical tool for B2B and B2C marketers who want to optimize the performance of their email marketing campaigns. The way it works is that through a software tool, a marketer can test 2 variations of an email, popup or landing page, to see which results in higher engagement with their followers. After the winner is determined, you can either set up the system so that…

VBOUT July-August feature release

New logo, Email Inbox Preview and Enhanced Analytics are rocking your dashboard while you might be planning an awesome vacation. Here is a quick rundown of this HOT release: 1. Enhanced Reporting We know that reporting is key to your success, we also know it can be time consuming, this is why we added the ability to create multiple reports, customize and personalize each, then deliver…

Top 10 considerations for choosing marketing technology

According to Marketing Land in March 2016, "almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011." There's also no sign of a slow down in this industry. New companies, technologies and innovations are being created almost daily. In this growing web of services and tools, how does a company choose the right ones? We've put…

Growth hacking perspectives from a funded startup

Growth hacking has been a hot trend for several years now. The benefits are clear, as the companies who do it well have displayed the impact on revenue a great growth hacking plan can have. Despite all the talk about growth hacking, there is still a lot to learn about how to do it properly. If you look up the definition of growth hacking on Wikipedia it says: So, this sounds simple…

New feature release: landing page builder

After months of dedicated work, we are excited to beta launch our landing page builder. I want to share with you why we decided to build this component and how we did it. The Continuously Growing List of Tools Required It's become essential for marketers to create landing pages for variety of reasons: SEO, collecting more leads, conversion, event launches, PPC and more. There are many…

Five top digital marketing trends In 2016

Digital marketing is a fast paced environment with constantly changing technologies and techniques. Developing successful campaigns, measuring success, and engaging customers requires marketers to continually shift strategies and adopt new tactics. To help you plan a successful 2016, we analyze five of the emerging trends and explain some ways to incorporate this in your planning for the year.…

Shake Shack digital marketing analysis

Shake Shack is a popular American burger chain created in 2004 that has experienced incredible growth. The franchise, a public company since 2014, has become one of the top 10 fastest growing chains in America with 63 branches worldwide. It is widely known for infamous long lines, high quality burgers and tasty custards. The most interesting aspect of Shake Shack’s growth is that the company…

Which metric should I care more about: traffic or conversion?

Analyzing data has become a major component of marketing strategy. Could you imagine performing marketing duties without analyzing metrics to make sure you are reaching your goals? Of course not. Tracking however, goes beyond gathering results. It’s also important to analyze if you are using and collecting the data in the best way. You should ask yourself the following questions: How…