Why you still need to use emails in your marketing strategy
Digital marketing strategies are ever-evolving to adapt to consumers’ rapidly advancing tastes and preferences. Email, as a form of communication, has been around since the late 70s! This begs the question, is email marketing still relevant? Short answer: yes. To build an effective email marketing strategy is to connect with your target audience in a personal way. Email marketing platforms…
What a CTA button really needs to drive conversions!
You may have heard many times that an effective CTA is at the top of the list of things that needs to be perfected when designing content. CTA refers to a call-to-action-- which is a prompt for your audience to do something. In essence, in every marketing campaign you build, you should ensure that there is a clear call-to-action to conclude your content with, whether it be a landing page, a…
How to build a successful, effective landing page
It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a post-mortem, you notice a disastrous conversion rate. The truth is, your landing page wasn’t up to par-- or not existent at all. This is a mistake that beginners learn to overcome really quickly. Without a powerful landing page, it doesn’t matter…
Why no marketing campaign is complete without a landing page
Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are diverse, but today, we’ll delve into exactly why landing pages are vital to any successful campaign.
To learn more about the elements that go into a strong landing page, click…
10 features you must have in your marketing automation platform
There is no doubt that marketing agencies have the skillset and expertise to do high level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running a successful agency is knowing when it is best to leave complicated and repetitive tasks to a software that is tailored for just that. In the end, it is more feasible and…
How to create buyer personas for your business? Some ways to Consider!
Your buyer persona is a character profile based on research about your ideal customers. The buyer persona should be as detailed as possible and include information on demographics, behavior patterns, motivations, and goals. Buyer personas help marketers build better marketing plans, and understand the wants and needs of their customers. In our last article, we talked about the main benefits…
How to become a digital marketing expert
Digital marketing has become an essential part of the marketing mix. The reason is simple: more than two-thirds of the world’s population is online, and individuals increasingly research products and services online. Companies are aware that to succeed, they must have a strong, competitive online presence. In fact, a study conducted by the direct marketing association showed that the digital…
How to nurture leads and optimize your sales funnel with automation workflows
The Customer Journey have become major buzz words in marketing today. According to a report from Forrester, 63% of marketers currently use some sort of journey mapping, and this trend is expected to continue. Due to growing demand, there are many marketing technology tools that can help you create customer journey maps. Before you begin researching which tools are right for you, it is…
Top 10 considerations for choosing an email marketing tool
There are dozens of email marketing tools on the market today. They offer a great variety of features and packages which can make it confusing when searching for the right one for your business. To help you choose the right tools for you, we put together a list of the 10 most important considerations for email marketing platforms. 1. Number of contacts/lists you can add to the system There…
VBOUT December product updates
With this end of 2016 release, we rock the party with 4 major updates.
Here is a quick rundown of this fiesta: 1. Launch of our new MARKETING JOURNEY BUILDER As we aim to make marketing automation for everyone, we are proud to announce the release of our new drag and drop marketing journey builder. Take advantage of our automation guides, curated by top marketing experts, and ready to…