How to write effective meta descriptions
Meta descriptions are an incredibly important (and often overlooked) element of the digital ecosystem. A short paragraph of text that summarizes a page’s content, the meta description plays a vital role in getting searchers to click on your page, rather than your competitors’. Not only does the description serve as a “sneak peek” into the page’s content, but search engines will highlight the…
Are you ready for voice technology?
When it comes to human speech, the average person can speak 150 words per minute, versus typing just 40 words in the same amount of time. This demonstrates a huge discrepancy between the way humans interact, and the technology used to communicate. Luckily, in the last 5 years, many companies have been quick to bridge that gap. Voice, as an interface, is reshaping the way we think about the…
Augmented reality and how it can benefit your business
While flying cars and rocket boots are still in the works, augmented reality is an existing technology taking us one step further into the future. Much like its relative virtual reality (VR), which moves you completely into a simulated world most notably by the use of goggles, augmented reality (AR) is a technology that overlays virtual elements into a physical environment, enabling a…
20 inspiring digital marketing experts that you need to know
Most people are quick to associate power with a famous last name and an over-a-billion dollar net worth; think Musk, Bezos, Gates, Zuckerberg. While successful marketers always have a solid social media presence, the gravity of their work translates into the success of multiple brands, as opposed to an individual one, over a variety of industries. Our list below depicts names that are not…
12 tips to generate leads and drive sales for B2B
B2B lead generation is one of the most intricate tasks that face any marketing professional. With leads serving as the foundation on which sales and marketing are built upon, lead generation is a high-stakes, high-competition game. While most marketers have their own specific rhyme and reason for developing and cultivating leads, the shifting landscape may send some of those old tricks into…
VBOUT #2 free marketing automation platform
VBOUT has been ranked as one of the best free marketing automation tools on G2 Crowd. Actually, in second place right after HubSpot. Based on a report gathering genuine end users experiences and reviews, VBOUT earned the highest position among all other platforms for:
Lead scoring
CRM integration
Analytics and reporting
These functionalities came on top of other great features…
Valentine’s Day marketing ideas to grab customers’ attention
Love is a multi-billion dollar industry. With the total consumer spending sitting at an impressive $18.2 billion in 2017, Valentine’s Day has become an essential holiday for businesses both big and small. With the average consumer spending approximately $136.57 on gifts and tokens of affection—and with that number projected to rise in the coming years—it’s time to turn those haphazard,…
23 important holidays to keep an eye on in 2018
For marketing professionals, the word ‘holiday’ is packed both with promise, and a sense of tension. The potential for bigger and better sales, more customers, leads, and a general interest in your product increases exponentially if framed and promoted properly around the year’s many holidays. Now, cue every other marketer in the known universe blasting off email reminders and creating…
12 LinkedIn features you should be using now
When Microsoft acquired LinkedIn back in 2016 for a crisp $26.2 billion, many people scratched their heads. Why focus on a networking site whose ‘cool factor’ palled in comparison to Facebook, Twitter, and Instagram? Why such a large amount for a platform that had, for all intents and purposes, plateaued in the public eye? Well, now we know now that Microsoft had a few tricks up their…
How to optimize your Instagram strategy
Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide. Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to! The hitch? There are over 8 million business profiles currently active on Instagram as well. In this right, it’s become increasingly important to not only have a presence on…