How to make a customer feel like your friend

Successful customer acquisition and retention are processes that consist of several important steps. From creating a buyer persona and purposeful targeting to personalizing your email campaigns, there is a lot that can be done to attract new clients and keep the loyal ones happy. That begin said, it’s important to remember that even the best of strategies can fail if you don’t address…

How COVID-19 has impacted ecommerce marketing

There’s no denying that the COVID-19 pandemic has had a significant impact on our lives. Between the necessity to keep a safe distance and rethinking our approach to the things we took for granted, such as heading to the store, our world is very different. The business landscape has also shifted, with companies forced to assess operations and weather the worst effects of economic hardship.……

How home isolation affected marketing?

The coronavirus pandemic is not only influencing on-site businesses but also online promotion channels and digital marketing as a whole. This is particularly the case with agencies and companies using marketing automation for greater efficiency. If you know that nearly 90% of organizations encouraged or required their employees to work from home, it is fair to ask one question: How the…

4 crucial, non-verbal landing page visitor metrics to keep in mind

Landing pages offer much in the way of boosting leads. If done the right way, they can help convert occasional visitors into regular customers. That said, an effective way of optimizing your landing page is ensuring it’s visually attractive to prospective readers. With this in mind, you decide to build your landing page to the best of your ability and set your sights high – ready to see…

4 customer retention strategies to recover after a poor experience

The money is in the list. That’s how marketers sometimes refer to an email base as the most important source of revenue. The same applies to all clients. Existing customers spend more money and are easier and cheaper to retain than new ones. Customer Service Statistics and Mckinsey's research say that: 61 percent of customers leave after one negative experience. 59 percent leave…

VBOUT – WSI | Recent feature releases, enhancements and pricing updates

It has been a bit over a year since we’ve kicked off the VBOUT and WSI partnership. We are extremely grateful for the amount of feedback and engagement we have received from the community. It has been a great partnership and a win win to everyone. I wanted to take a minute to summarize the releases we have rolled out over the past few months, deeply influenced by the feedback of amazing…

5 ways to personalize your email campaigns

Talk to any serious digital marketer, and they will tell you the power of personalization in your email marketing campaign. Over 86 percent of marketers have seen a measured improvement from personalized email campaigns. While some key companies have reported as high as a $20 return on every $1 spent on personalized email campaigns. However, not every marketer is good with email campaign…

9 tips to grow your digital marketing agency

9 tips to grow your digital marketing agency from Vbout.com Starting a digital marketing agency is the first step in the process, but growing and maintaining that growth is an important part. It requires hard work and perseverance. You might be doing your best to help your clients meet their business goals, but you’re not achieving the growth that you’re striving to accomplish.……