How Predictive Analytics Can Help Improve Your Marketing Strategy

Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…

How to optimize your marketing campaigns with first-party cookies

With the death of third-party cookies and the evolution of data privacy and legislations such as GDPR and CCPA, companies need to be aware of these updates in order to future-proof their technology. As a result, companies should rely instead on first-party cookies to track their user activities from the cookies created on their own domain. First-party identity resolution, or the ability…

Digital marketing trends for 2021. What you need to be aware of

2020 has been phenomenal. Due to the conditions that have occurred worldwide from COVID, businesses have changed the way they market themselves to engage with their customers and generate new leads online. Marketers may find it complicated to adapt to these shifts quickly and easily. With the rapid emergence of new marketing trends over the last few months, it became ineffective for…

How LT Commercial streamlined lead generation with VBOUT

How LT Commercial streamlined lead generation with VBOUT Host: Brooks Van Norman - Success Manager at VBOUT Client: Leslie Tram - Co-Founder and CEO of LT Commercial Group Highlights Can you tell us about the success you’ve been having with the VBOUT system? I do commercial real estate within our brokerage firm and we have a few different divisions. The problem is when you…

Traits to look for in a digital marketing agency

Digital marketing represents a fast-growing industry, especially today when e-commerce is booming at a quicker pace than ever before. With this in mind, plenty of companies are employing digital marketing agencies for all kinds of services. But with so many agencies in existence these days, the question is: what are some of the traits to look for in a digital marketing agency? After all, each…

Improve your lead gen and grow your business with VBOUT’s new Digital Marketing Academy

If you’re looking for different ways to grow your business, improve your skills in lead generation and marketing automation or advance your career, you’ve come to the right place. What’s the VBOUT academy? The VBOUT academy offers a course that consists of a variety of lessons as well as best practices in lead generation and marketing automation that provide different strategies on…

How home isolation affected marketing?

The coronavirus pandemic is not only influencing on-site businesses but also online promotion channels and digital marketing as a whole. This is particularly the case with agencies and companies using marketing automation for greater efficiency. If you know that nearly 90% of organizations encouraged or required their employees to work from home, it is fair to ask one question: How the…

5 ways to personalize your email campaigns

Talk to any serious digital marketer, and they will tell you the power of personalization in your email marketing campaign. Over 86 percent of marketers have seen a measured improvement from personalized email campaigns. While some key companies have reported as high as a $20 return on every $1 spent on personalized email campaigns. However, not every marketer is good with email campaign…

Top qualities every digital marketing agency must have

If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence. This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale. Digital marketing is continuously changing at a rapid pace. To attract…