In today's competitive landscape, businesses need marketing automation software and AI-powered tools to drive growth and automate their marketing processes in a more effective way. Here, we explore ten top marketing platforms in 2024, highlighting their AI features, agency partner programs, and pricing tiers. This guide aims to provide a comprehensive overview, helping you choose the best…

In the fiercely competitive world of online marketing, 90% of new eCommerce businesses fail within the first 120 days of operation. This worrying statistic highlights the critical importance of effective customer acquisition strategies for enabling eCommerce growth. We understand the significant effort required not only to launch but also to build a customer base and increase online sales.…

The rise of influencer marketing over the past 15 years or so has been rapid and impressive, to the extent that today, it’s practically a given for niche influencers to get involved in every marketing campaign, especially if you’re looking to attract Gen Z customers. Recent research from the Social Shepherd reported that 36% of marketers believe that content created by influencers performs…

The pressure is on marketers to deliver profitable results. But are your marketing initiatives positively impacting your bottom line without incurring considerable expenses? If you’re unsure, it’s time to perform a profit and loss analysis. As well as communicating key financial insights — such as where your resources are being spent and where your income is generated — a profit and loss…