11 ways email campaigns can drive conversions

Email marketing plays a critical role in improving the relationship with your customers. It allows you to transform your visitors into loyal guests and increase your marketing revenues. According to direct marketing association, email marketing contributes a $40 return on investment for every dollar spent. In order to boost your conversion rate with email marketing, here are some efficient…

Differences between traditional marketing and growth hacking

What is growth hacking? Growth hacking is a technique all marketers should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger,…