5 Marketing Alternatives to User-Tracking Browser Data
Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies.
Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…
5 ways to measure your Instagram marketing results
With its large number of users, Instagram has become an inevitable tool in any digital marketing agency repertoire. However, it is essential to revise your marketing strategy often and thoroughly. It is the only way to be able to really take full advantage of it and get the most significant return on investment, be it for organic or paid posts. The key to knowing in which direction you should…
5 reasons longer blog posts are best to generate leads
As a content marketer, you probably know how crucial regularly posting content for your company’s blog is. You know that it is quite a resource to generate leads. You also recognize that the blog posts should be of quality too. But, have you ever considered their length before?
On average, just %18 of companies’ blog posts are over 750 words, and the average word count of content that…
Top qualities every digital marketing agency must have
If you’re looking to hire a digital marketing agency, you can expect to pay around $5000 to $13,000 a month to develop a strong online presence.
This may sound like a lot until you break down how much work is required. And, in the long run, if your marketing is done well, this will convert to a decent cost of sale.
Digital marketing is continuously changing at a rapid pace. To attract…
Strategies for growing your online customer base
The internet is reshaping how customers and companies alike think about business. For consumers, who are projected to complete 95% of all purchases online by the year 2040, the world-wide-web provides new avenues for connecting with companies. At the same time, businesses are allocating more resources that aid them in accommodating an online audience, which is indicative of the growing market…
7 KPIs you should focus on to measure your agency success
In order to determine your agency’s financial health and success, it’s critical to identify the major KPIs that matter most to your business. Focusing on your key marketing metrics allows you to discover which marketing channel(s) is generating the most valuable clients and the major tweaks that you should apply to reduce your churn rate.
Below are 7 major KPIs your business should measure…
How to grow your email list with social media
There are no doubts, that your company has an audience that it targets to reach and convert to be in their email list. It may seem too easy but social media is a great avenue to get to your target audience. See, most companies have a massive following on social media yet still struggle with getting people on their email list, why? They ignored their following!
Sure, it is good to have many…
How to create an automation to get customer reviews
According to Trust Radius, over 53% of people look at online reviews during their selection process. While B2B and B2C buying behaviors change, the way buyers consume reviews is evolving and becoming an important driver in the decision making stage.
In a nutshell, it really matters what people are saying about your business so you can use this opportunity to establish a strong reputation…
18 effective ways to grow your business with Facebook
With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid a large-scale data breach, projections still see Facebook’s user base increasing well into 2019. In short, Facebook remains an unbeatable force in the digital (and social) sphere.…
Facebook just removed 18 outdated ad metrics: What’s next?
Facebook is getting a facelift. Well, at least its metrics are. On Wednesday, February 22, Facebook announced in an official blog post that it will begin removing ad metrics “that marketers have told us are redundant, outdated, not actionable or infrequently used.” They will be replacing these metrics with newer ones that they have labeled as “estimated” and/or “in development”.
All these…