5 Marketing Alternatives to User-Tracking Browser Data
Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies.
Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…
Digital marketing trends for 2022 – Be ready now
The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping.
And while…
How Predictive Analytics Can Help Improve Your Marketing Strategy
Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…
Marketing Automation for media and publishing: 5 automated workflows to engage with customers
Businesses operating in the media and publishing industry can build a personalized experience with their customers to encourage them to engage with their brands and push them to convert. The use of marketing automation makes this possible by delivering a customized messaging to the right customer at the right time.
In this article, you will discover the various workflow automations that…
How businesses benefit from white label marketing automation
Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…
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How to Manage Your Multiple Social Media Accounts Using VBOUT
How has social media evolved? The desire to establish and nurture personal connections at scale, combined with advancements in digital technology, has driven the evolution of social media.
What’s particularly noteworthy is its growth both sociologically and commercially, and the shift it has introduced to the world of marketing.
According to Maryville University, in less than a…
B2B SaaS Linkedin Ad Funnels from 2 companies
B2B SaaS Linkedin Ad Funnels from 2 companies We chose to analyze LinkedIn lead gen forms, from 2 B2B SaaS companies: Plivo and Paragon by Brandon Foo.
Paragon's ad funnel was a FREE TRIAL offer and included:
1 LinkedIn lead gen form ad with a proper UTM tagging and Facebook retargeting
Different ad copy for split testing
Homepage (no landing page)
5 email automation in one…
B2B SaaS Book a Demo Funnel
B2B SaaS Book a Demo Funnel Demo booking is a must have funnel for mid to high touch B2B SaaS Products. In this video, we share with you Emotive.io 's marketing funnel and all its parts:
- 1 Facebook lookalike retargeting ad
- 1 Facebook enriched data warm retargeting
- Great UTM tagging
- 1 Landing page (in this case it was the default homepage)
- 1 Chili piper calendar booking
- 1…
Free Consultation Marketing Funnel Review
Free Consultation Marketing Funnel Review In this video, we review a free consultation marketing funnel by Copilot AI, a SaaS company that offers sales and marketing professionals, a push-button LinkedIn social lead generation without spending on ads or doing cold calling.
In this analysis, we discuss the entire funnel, starting from the Facebook ad and the good practice that they did…