B2B Saas trial through demo booking funnel

B2B Saas trial through demo booking funnel Some early stage B2B SaaS companies gate their product signup with a demo call to understand their early adopters needs and establish stronger relationships. Check how Cortex built a gated software signup funnel that includes: A Facebook ad with rotation and retargeting OFFER: Free trial to upgrade content strategy 2 landing pages 2…

B2B Service Demo Booking Funnel by Superside

B2B Service Demo Booking Funnel by Superside If you are offering a service, your marketing funnel most likely includes a one-on-one demo booking step. Some companies add resources or live events to establish credibility before getting to that stage, while others shorten the process by using a great video ad, well designed landing pages and a solid follow-up process. Check how Superside…

Marketing Automation for media and publishing: 5 automated workflows to engage with customers

Businesses operating in the media and publishing industry can build a personalized experience with their customers to encourage them to engage with their brands and push them to convert. The use of marketing automation makes this possible by delivering a customized messaging to the right customer at the right time. In this article, you will discover the various workflow automations that…

How businesses benefit from white label marketing automation

Given the ever-expanding nature of digital marketing alone, businesses must continuously strive to adapt. Between that and a turbulent year-and-a-half of COVID-19, this need is arguably more pronounced than ever before. In this regard, there are as many options to entertain and endeavors to consider as there are businesses. One such option, tried and tested over the 2010s, is white label…

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B2B SaaS Demo Funnel by Lumenad

B2B SaaS Demo Funnel by Lumenad Not all B2B SaaS companies have a self-serve signup process. They qualify you first and drive you to speak to a sales rep before giving you access to an account. Check how Lumenad built their demo booking flow using the following funnel components: 1 Facebook ad Offer: Learn more about the product 1 Landing page 3 Emails with a calendar…