Gated content funnel by Klavyio

Gated content funnel by Klavyio Gated content is a popular form of lead magnets. However, most companies do not use paid media to drive traffic to that offer, or they fail to setup proper follow-up automations to continue the nurture process. Let's take a look at how Klaviyo, an email marketing company, built their gated content funnel. Here is a breakdown of their funnel:…

5 Marketing Alternatives to User-Tracking Browser Data

Data tracking is the best way to get user-driven insights required for efficient optimization of the site, fixing possible bugs, and running marketing campaigns. Formerly, the most popular approach in the context of ads generating was third-party cookies. Advertisers track browsing activities to understand UX better and determine users’ habits and preferences. In this way, user-tracking…

Free consultation funnel – By Marketing Plan Formula

Free consultation funnel - By Marketing Plan Formula How do consultants and service-based companies get leads? Do they offer a free consultation, a free course or a free audit? Marketing Plan Formula built a simple yet effective funnel to book appointments using Facebook ads. Here is a breakdown of their funnel: Facebook ad OFFER: Let us build you a marketing plan to double ROI…

Digital marketing trends for 2022 – Be ready now

The turbulent fast change leading today’s digital space affected the digital marketing world. With such change accompanied by speed, we see noticeable emergence of new practices. Although this mainly used to happen in the Pre-COVID era, big changes in trends have started to show during 2020, such as the shift from offline to online events and increased focus on online shopping. And while…

Phone Dialer Funnel – By Ads Near Me

Phone Dialer Funnel - By Ads Near Me Is outbound calling part of your lead generation funnel? Do you think outbound calling is still working? How fast should you dial out from the form submission? Let's uncover this funnel by Ads Near Me and how they placed an auto outbound phone dialer in the heart of their funnel. This campaign includes: Facebook lead form OFFER: Get more…

Franchise opportunity funnel – By Launch Franchising

Franchise opportunity funnel - By Launch Franchising Do you have a franchise and looking for franchisees? Are you a franchise consultant driving leads to your network of clients? Do you use Facebook ads, Google or pure organic? Check how Launch Entertainment is driving leads through display ads: Display ad OFFER: Inquire about franchising with Launch 2 Landing pages (offer and…

SaaS Signup Funnel – Sprig

SaaS Signup Funnel - Sprig If you are marketing a SaaS product and looking to drive signups, how would you do it using Facebook ads? Check out how Sprig (formerly UserLeap) did it in this video. Here is a breakdown of their funnel: 1 Facebook ad Offer (not too clear on ad) : Signup for a free trial 1 Landing page 5 Email automations Credits to the team Sprig (formerly…

Warm retargeting funnel for SaaS – by Nacelle

Warm retargeting funnel for SaaS - by Nacelle Warm Facebook retargeting can be challenging. How do you turn cold retargeting to warm retargeting? How do you craft the offer for each ad set? How do you follow up with each optin? Check how Nacelle built their retargeting ad campaign on Facebook. Their funnel includes: - Facebook ads with retargeting - Demo offer for cold retargeting……

How Predictive Analytics Can Help Improve Your Marketing Strategy

Digital marketing has arguably been intensely competitive since its infancy. While competitiveness is nothing new to the field, technological innovations and emerging trends have only pronounced it in recent years. In response to the uncertainty that many businesses face due to this tumultuous landscape come predictive analytics. Far from a new practice in itself, predictive analysis offers…

B2B SaaS Demo Booking Funnel – Vendr

B2B SaaS Demo Booking Funnel - Vendr The past few sessions have been focused on B2B SaaS funnels, with some providing direct signup/trial access and others forcing a demo call with a specialist. Today, we are adding a great product to the mix: Vendr. It is a SaaS product that helps you save money on other SaaS products. Here are the elements of their funnel: 1 Facebook video ad…