In this webinar “Understanding first-party cookies and attribution models, you will learn:

  1. Why first-party cookies are becoming more important for marketers and advertisers
  2. Difference between first-party and third-party cookies
  3. Why third-party cookies are dying
  4. Marketers and advertisers future concerns
  5. Benefits of first-party cookies and how you can leverage them to exceed customer expectations
  6. The basic marketing attribution models and how to use them to map your customer journey

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