Targeting subscribers with re-engagement messages may occur from a variety of conditions. Companies can identify what these conditions are based on a suitable fit for both the company and the customer. Below are possible cases where a business would find a need to re-engage with their clients:
- A contact’s free trial expired and said client did not convert into a paid user.
- A lead who did not open an email for 60 days.
- A customer who created an account but does not show any active pattern on the system (activate his account, get started using the tool, etc…)
- A lead who requests a demo but does not schedule a date and time.
To push inactive users to re-engage with you, you can incentivize them with an offer such as a contest or discount. If you do not wish to give away something, you can remind your users of why they subscribed earlier in the process and emphasize the benefits they might miss if they keep on being inactive.
It is critical to identify the criteria that allow you to determine where the customer is and if they have engaged or not. For example, if the condition is “A user’s last engagement date is 60 days from today,” you should send the re-engagement message thereafter.
If they do not respond, you can resend them a final email notification as a friendly reminder giving them the option to update their subscription preferences.
** Note: Your automation will not work properly if you do not clearly set up all the required conditions.