Communicating with your book lovers about various themes and bestseller recommendations is a great way to boost engagement and build trust.
To be able to build an effective segmentation strategy, the first thing you need to do is to include a form field inside your landing page, which asks your visitors to select between various book genres according to their preferences.
Then based on what they choose, you build your automation workflow in which you specify the category that they pick and send your automated messages that are customized based on that genre. You can fork this automation into several workflows as the screenshot below shows.
For instance, when they select category X, a welcome email will be triggered after a few minutes from signing up with bestsellers and upcoming works for category X. If they choose Y, they will be added to another flow where they receive related content for genre Y and so on.
By using personalization tactics, you draw your audience’s attention and entice them to engage with you more effectively.
** Note: Your automation will not work properly if you do not clearly set up all the required conditions.