Getting your customers to review your product is a powerful strategy that should never be ignored.
What people say about your business is incredibly important, so use this opportunity to establish a strong reputation for your brand. Customer reviews are powerful pieces of social proof that convince your prospects to buy and view you as someone they can trust. They also minimize doubts. According to a study, 70% of leads consult reviews or ratings before making a final purchase.
To create a workflow automation for your product review campaign, you should first identify the right time delay between the trigger “An Order Completed” and action “Product Review Message” which varies according to the product type.
For example, if you have an online store for soft goods such as clothing, shoes, makeup or jewelry, you should give the customer a period of 7 – 14 days to experience the product before asking for a review. On the other hand, if you’re selling hard goods such as furniture, home wares, or sporting equipment, give them at least 3 weeks to ask to write a review.
Depending on the outcome of the product review email you will follow one of these steps:
- If they leave a review, the flow will send them an email thanking them for submitting a review and then remove them from the automation. If the review is negative, you should send them a personalized email later on, in which you offer them a solution that would make up for their bad experience; this process has to be done manually after tracking each customer.
- If they do not write a review for a certain reason (not opening your email, the email bounced from their inbox, etc…), the flow will send a reminder email after several days.
** Note: If you do not have any other automation for completed orders, you can use this template instead.
If you already have one, add the product review request email to the “Order Completed” automation in order to avoid any conflict between automations.
Your automation will not work properly if you do not clearly set up all the required conditions.