If you’re selling magazines online, you need to create an abandoned cart workflow automation, which reminds your leads who have already added their preferred magazine(s) to their shopping cart but left without completing their orders.
To build this automation, you have to choose the trigger “Abandoned Cart” and allow a time delay (i.e. 2 hours) before sending your first email.
For those who may not respond, you have to resend them another email follow up a few days later, reminding them what they left in their cart and to take action as soon as possible.
If you’re doing ads on Facebook or Google, you can retarget your cart abandoners with an ad to redirect them to where they left and push them back to complete their purchase order.
** Note: You can act on urgency and inform them that the magazine(s) will be out of stock and automatically removed from their cart if they spend a long time without finalizing their purchase order(s).
Your automation will not work properly if you do not clearly set up all the required conditions.