Qualifying leads is a critical point that many SaaS companies take into consideration before assigning them to the sales team. Such interest can be portrayed by your visitors across the website by visiting several product pages in one session, by staying more than 3 minutes on a particular page, or by checking pages that are close to conversions such as requesting a demo or pricing.
There are many cases where these leads show high commercial intent and get one step closer to converting but do not. This can be explained in many ways , the main reasons being that they could not find what they are looking for, the page load time was too slow, price gouging was a concern, got distracted, or lost internet connection, etc.
To address this, you can score your leads based on parameters inspired by the aforementionned and assign them to your sales team to reach out and follow up.
For example, you can create an automated workflow which specifies that once a lead reaches a specific score, you inform your sales team to reach out to them once this is triggered.
** Note: Your automation will not work properly if you do not clearly set up all the required conditions.