Generating leads is one of the main challenges businesses look forward to doing. An audience’s interest online is paramount to grow and retarget your lead flow. To achieve such a goal, companies can implement a variety of tactics, such as offering free guides and materials like whitepapers, ebooks, case studies, etc.
Another effective way for the users to see value in return for giving you their email address is to attract them through a nurture campaign to help with the decision making process. The execution for this can be from using a variety of targeted messages such as emails, SMS or browser push notifications with value-added content.
For instance, when users sign up to access a guide, they will receive a confirmation email with a link to download it. If they respond, they will be sent another email based on the cadence parameters you have set within the automated workflow. This could include asking them for their feedback with a link to a piece of content that might be relevant to the initial first email they received. The primary purpose is to educate users throughout the funnel until they convert.
If they do not click the link or download the guide, an email follow up should be concluded a few days later, reminding them to download the guide.
** Note: Your automation will not work properly if you do not clearly set up all the required conditions.