If your fitness club has an online signup form asking people to opt in for a free trial and start your programs, you can build an email automation which consists of onboarding emails that help them along their trial and inviting them to discover more about your operation, facilities, amenities, costumes, best practices to exercise, schedules and more…
To build your workflow automation, you should first send a welcome email with details on how to pass by and check in at your center. The day after, a second email can be sent about a blog post, explaining the long-term health benefits of the exercises that your free-trial athletes have selected.
Few days later, you can send them a third email with a video tutorial of a professional trainer discussing a step-by-step guide on how to properly exercise without harming their bodies.
When the users reach the first half of their trial period, you can send them an email reminder, notifying them about the number of days remaining before they have to add their credit card in order to upgrade to a paid membership.
On the last day of the trial’s expiration date, you can alert them with a final message, that their trial is going to end today and to sign up for the paid plan.
You can even extend the workflow to send them post-trial emails in case they do not convert, reminding them that you still care about their fitness journey with an option to extend their trial a few days more, come back to sign up for regular membership or offer them a one-month discount with a deadline to urge them to take action as soon as possible.
** Note: Your automation will not work properly if you do not clearly set up all the required conditions.