The word “abandonment” is a common term used in the ecommerce industry to identify a visitor who quits a web page before completing an action.
According to Shopify, out of every 100 prospects visiting your website, 67 of them abandon the same without making any purchase. The reasons can be many, such as slow website speed, a sudden crash, or simply put your prospects are not ready to buy yet.
However, this leaves a great opportunity for you to seek effective ways to regain these lost visitors. A good practice would be sending your visitors and your customers automated messages reminding them to go back to their shopping carts and complete their purchases.
Although it is nearly impossible to regain all of them, it does allow you to minimize your abandonment rate to a large extent.
To create a workflow automation for this customer journey stage, you can trigger a series of emails.
By sending multiple cart abandonment emails you may increase your chances of ensuring more sales. According to Experian, customers who receive several emails are 2.4 times more likely to complete a transaction than those who receive only one email.
However, you should be careful not to bother your leads with excessive messages.
If later on they made a purchase, the flow will automatically send them a thank you or confirmation email and remove them from the automation. Check the complete order automation.
If not, other reminder emails will be sent their way.
You can add your leads to your Facebook or Google Custom Audience created specifically for Cart Abandoners to retarget them with ads enticing them to go back to complete their purchase order.
** Note: Your automation will not work properly if you do not clearly specify all the required conditions.