According to AdAge, 93% of all CMOs are under more pressure to deliver measurable ROI (return on investment.) Even as the amount of data from digital marketing intensifies, proving the direct impact on revenue is still a challenge for many marketers. Among the tools marketers use to show ROI, marketing automation is growing in popularity because it is incredibly effective. Not only can you use the data on the customer journey to show how marketing impacts sales, but marketing automation also makes the sales funnel more efficient. We put together a list of key statistics that show how sales for many companies have directly benefited from the use of marketing automation.
