Personalizing your emails and landing pages is super important. Vbout gives you the ultimate flexibility when adding shortcodes to your campaigns or landing pages, ensuring you control what the user sees and what to fall back on when values are missing. Here are some helpful syntax come handy when targeting lists with varied data format. some examples, full name in one field, missing names and wrong capitalization.

Shortcode Split Using /2

This is used to split a long shortcode and display only the first part of the collected data. The syntax will look like this:
[#FULLNAME-7791/2#] ex: if a subscriber on a list you captured had a full name Richard Fallah than the campaign will show: Hello Richard.

Shortcode Fall Back using the | Character

If some subscribers on a list had empty data for their name, you will be able to fall back on a different shortcode or static text. Ex: one record The syntax will look like this:

[#FULLNAME-7791|COMPANYAME-7792#] ex: if the data on the list did not have first name but company name than the campaign will show: Hello Company Name.
or
[#FULLNAME-7791|*there*#] ex: if you want to show a static text if the full name was left empty by the subscriber than the campaign will show: Hello there. Note the static text has to be between two asterisk.

Shortcode Combo:

In case you wanted to combine the above 2 cases in one syntax, you can use them as follows:
[#FULLNAME-7791/2|COMPANYNAME-7792|*there*#]

Shortcode Capitalization:

If you have a mix of upper and lowercase data within your subscriber’s lists, it might not look too well when sending an email. Ex: Hello JOHN, in typing etiquette, can be interpreted as shouting out loud the person’s name. We added 3simple syntaxes to help you control your capitalization:

PROPER – Capitalizes the first letter of a shortcode value, regardless of existing format: [#PROPER FULLNAME-7791#] – ex: if you have JoHN DoE as a record, it will turn it into John Doe.

UPPER – Capitalizes the full shortcode value: [#UPPER FULLNAME-7791#] – ex: if you have JoHN DoE as a record, it will turn it into JOHN DOE.

LOWER – Makes the full shortcode value lowercase: [#LOWER FULLNAME-7791#] if you have JoHN DoE as a record, it will turn it into john doe.

Note that the capitalization syntaxes can be mixed with other formats. ex: [#PROPER FULLNAME-7791/2| LOWER COMPANYNAME-7792|*there*#].